Make AI graphics that communicate clearly

Graphic design with generative AI succeeds when you treat typography, negative space, and colour palette as deliberate structural choices rather than decorative afterthoughts.

Start with a clear intention

Clarify what information hierarchy must be delivered in under 3 seconds. The headline, product hero, and call to action must not compete for identical optical weight.

Give your idea a useful structure

  • Headline: keep copy concise and specify sans-serif or display lettering.
  • Visual Hero: central fruit, geometry, or minimal silhouette.
  • Color Palette: limit to 2–3 dominant tones (e.g., tangerine orange and deep teal).
  • Negative Space: reserve clean background margins for typography overlay.
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Put it into practice